Current Advertisements
Virtues
Virtues is a continuation of the global advertising campaign CFA Institute first launched in May of 2008. Its purpose is to increase awareness and understanding of CFA Institute and charterholders within the global financial community; it is running worldwide in print and online.
The sample ads below convey that CFA Institute provides a designation of distinction to the financial community – building discipline, character, and excellence in the financial world. To learn more about this campaign, visit our Virtues landing page.
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Willam
H. Donaldson, CFA (PDF) Daniel Fuss, CFA (PDF) |
Phillip Wu,
CFA (PDF) Martha Oberndorfer, CFA (PDF) |
Jane Shao,
CFA (PDF) Linda Strumpf, CFA (PDF) |
Gary Brinson,
CFA (PDF) Abby Joseph Cohen, CFA (PDF) |
Go in depth. Read charterholder stories
As a large percentage of CFA charterholders manage the wealth of individual investors, CFA Institute is building out a targeted advertising campaign to help educate high-net-worth individuals of the value of CFA Institute and CFA charterholders. The initial launch of this campaign is running in print (PDF) and online primarily in the U.S. with plans to eventually expand the campaign to include a more global scope.
Learn more about the value of charterholders to individual investors.
Charterholder Recognition
This week-long campaign congratulates those charterholders that earned their charter from 7 December 2007 through 31 December 2008. This new initiative is a more modern and broad approach to the print-only day-long recognition ads of past years. The campaign includes global print (PDF) and online ads, plus an interactive website where visitors can search for charterholders.